The Marketing programme is specifically designed to train specialized Marketing diploma holders for the various identifiable sectors of the economy - ministries, commerce, service and manufacturing industry.
The department offers HND programme in Marketing. The Marketing programme entails relevant courses in the field of Marketing. It is designed to meet the diverse needs of industry from marketing personnel, and to also showcase Marketing as one of the most functional elements of business activities.
The Department of Marketing is a constituent of the Accra Technical University's School of Business and Management Studies. Its main programme is the HND Marketing both Full-time and Part-time that is run within the same three year duration for all HND programmes. In addition to the HND, the department runs Diploma in Business Studies (DBS) Accounting.
AIMS AND OBJECTIVES
The purpose of the HND programme in Marketing is to provide an opportunity for students to acquire abilities and skills, and to apply marketing knowledge and techniques to the realization of corporate objectives.