MSc – Marketing Strategy and Innovation – ACCRA TECHNICAL UNIVERSITY

MSc Marketing Strategy and Innovation

Ghanaian Applicants

Entry Requirements: Applicants with any of the following qualifications from an accredited University or Institution:

Bachelor of Arts, Bachelor of Science, or Bachelor of Technology in the areas of Marketing, Management, Human Resource Management, Entrepreneurship, and other relevant Social Sciences with a minimum of Second-Class Lower division.
Pass and industry experience will be required to partake in an entrance interview for admission consideration.

International Applicants

International applicants may be admitted on the basis of qualifications from their home countries for which equivalence shall be determined by the Ghana Tertiary Education Commission (GTEC) of Ghana and submitted to the University. Evidence of proficiency in English Language will be required in the case of applicants from non-English speaking countries.

YEAR ONE, SEMESTER ONE

COURSE CODE	MODULE TITLE	T	P	C
MMS 501	Strategic Marketing Decisions	3	0	3
MMS 503	Strategic Brands Management in the Digital Age	3	0	3
MMS 505	Strategic International Business Management	3	0	3
MMS 507	Behavioral Economics	3	0	3
MMS 509	Research Methodology	3	0	3
	ELECTIVES
MMS 511	Advanced Retail Management	3	0	3
MMS 513	Customer Relationship Management	3	0	3

Total Credit		18		18

YEAR 1, SEMESTER 2
MMS 502	Consumer Science	3	0	3
MMS 504	Integrated Marketing Communications in the Digital Age	3	0	3
MMS 506	SME Management	3	0	3
MMS 508	Project Work/Seminars	6	0	6
	ELECTIVES
MMS 510	Managing Sales Machines	3	0	3
MMS 512	Digital Marketing Strategy	3	0	3
Total Credit		18	0	18
Total Credit Hours		36	0	36

The cost of the application E-Voucher is Ghȼ 200.00

E-VOUCHER NUMBER AND SERIAL CAN BE OBTAINED FROM:

ALL MOBILE NETWORKS, DIAL THE SHORT CODE *389* 288# AND FOLLOW THE PROMPT TO PAY AND RECEIVE YOUR E-VOUCHER BY SMS
ALL BRANCHES OF ACCESS BANK
ALL BRANCHES OF BANK OF AFRICA
ALL BRANCES OF FIDELITY BANK
INTERNATIONAL STUDENTS SHOULD SEND AN EMAIL TO [email protected] APPLICATION VOUCHER WILL BE GENERATED AND SENT BACK IN RESPONSE TO THE EMAIL.

LOG ON TO THE ADMISSIONS SYSTEM AT https://application.atu.edu.gh WITH THE E-VOUCHER NUMBER AND PIN FOR THE 2024/2025 ACADEMIC YEAR ADMISSIONS.

FOLLOW THE STEPS ON THE ONLINE ADMISSIONS SYSTEM TO COMPLETE YOUR APPLICATION.
PLEASE NOTE; USE A PASSPORT PICTURE WITH A SEA BLUE BACKGROUND (160X160PX DIMENSIONS).
SUBMIT COMPLETED APPLICATION ONLINE AND KEEP A COPY OF SUMMARY PAGE FOR PERSONAL REFERENCE.

For more information on admission, applicants are advised to contact The Graduate School Secretariat, or the University website https://atu.edu.gh/ OR email us on [email protected] OR call us at graduate school contact/ (+233271061481/0332095371)