Overview of ATU Business School
ATU Business School marks a bold new chapter in the evolution of business education at Accra Technical University. Formed from the former Faculty of Business, the School builds on years of academic excellence, professional training, and practical education, and embraces a renewed vision of innovation, leadership, and global relevance.
As a key academic unit at Accra Technical University, ATU Business School advances the University’s mandate to provide career-focused, competency-based, and practice-oriented education. Our educational philosophy is centred on blending academic rigour with experiential learning, industry engagement, innovation, and ethical leadership.
We are committed to developing future-ready graduates through practical education, research, and strategic partnerships. What sets us apart is our strong integration of theory and practice, our entrepreneurial focus, and our commitment to producing graduates who create value rather than merely seeking opportunities. ATU Business School is a hub for transformative learning, innovation, and leadership development in a rapidly evolving global economy.
Vision: To be a leading business school dedicated to developing and empowering business minds through entrepreneurship, innovation and excellence in the world of work.
Mission: To provide high-quality, inclusive, and industry-relevant business education through innovative teaching, applied research, and stakeholder engagement, while nurturing ethical leaders and fostering sustainable socio-economic transformation.
The ATU Business School comprises four vibrant departments, namely Accounting and Finance, Marketing, Management and Public Administration, and Procurement and Supply Chain Management.
ATU Business School is guided by a forward-looking strategic vision to become a leading centre for business education, research, innovation, and professional development in Ghana and beyond. Our long-term goal is to build a globally competitive business school that produces future-ready graduates, advances impactful research, and responds effectively to emerging societal and industry needs.
PROF. ELIKEM CHOSNIEL OCLOO (PhD)
Prof. Elikem Chosniel Ocloo is an Associate Professor of Marketing and the Dean of the ATU Business School at Accra Technical University, Ghana. He was appointed a Lecturer in September 2010. He holds a Bachelor of Arts (B.A.) from the University of Ghana and a Master’s in Business Administration (Marketing option) from the University of Leicester, UK. In 2019, he earned a Doctor of Philosophy (PhD) in Management Science and Engineering (Marketing focus) from Jiangsu University, China.
He is an Associate Member of the Chartered Institute of Marketing Ghana (CIMG) and has extensive teaching and research experience across academia and industry. Prior to his appointment as Dean in September 2024, Prof. Ocloo served as Head of the Marketing Department from November 2020 to July 2024. As Head of Department, he led the accreditation and reaccreditation of undergraduate and postgraduate Marketing programmes. As Dean, he initiated and led the strategic rebranding of the Faculty of Business as ATU Business School, strengthening institutional visibility and industry positioning. He also spearheaded the development of several undergraduate and postgraduate programmes and short courses within the Business School.
He is a Facilitator, Mentor and Coach for ATU’s International Exchange programmes and has presented papers at local and international conferences, including workshops. Prof. Ocloo has rendered considerable service to the ATU community and continues to serve on committees within and outside the university at local and national levels. He is an External Assessor/Examiner for the Ghana Tertiary Education Commission (GTEC), North West University in South Africa, Lancaster University Ghana, SD Dombo University of Business and Integrated Development, Takoradi Technical University, Ghana Communication Technology University, Koforidua Technical University, among others.
His research interests include E-Business, Social Marketing, Branding and Brand Management, SME Development, and Social Media Marketing. Prof. Ocloo has published peer-reviewed articles in leading journals and book chapters with Taylor & Francis, Springer, Emerald, IGI Global, Sage, and Oxford University Press. He also serves as a reviewer for Education Sciences (MDPI), Cogent Business and Management, and the Journal of Global Entrepreneurship, among other journals.
Follow the links below to explore our departments:
The four-year comprehensive B-Tech (Hons) in Marketing programme is underpinned by a competency-based training philosophy aimed at adopting a multi-disciplinary approach in training and preparing students for a broad range of careers in business and marketing in this digital age. The programme will equip students with the knowledge and skills required in using both traditional marketing and digital strategies. The relevance of this programme, therefore, rests in its potential to provide students with the ability to contribute to organizational growth and become entrepreneurs by leveraging knowledge gained in taking advantage of emerging technologies to fulfil growing consumer needs in digital environments.
This BTech in Marketing (Hons) programme provides career opportunities in emerging ICT- enabled employments in financial, hospitality, tourism, local governance and telecommunications sectors and graduates in roles such as digital marketing managers, marketers, social media managers, e-mail marketing specialists, content strategists, e-commerce specialists, technology consultants, management consultants, and Search Engine Marketing and Search Engine Optimisation specialists.
Admission Requirement
A) WASSCE Certificate Holders
A pass in the Core English and Core Mathematics; in addition to a pass in one of the following Core Subjects: Integrated Science, Social Studies/Life Skills.
They must also have passes in three relevant elective subjects. The aggregate score for the core and elective subjects must not exceed 36 (A1 to C6).
B) SSSCE Certificate Holders
A pass in the Core English and Core Mathematics; in addition to a pass in one of the following Core Subjects: Integrated Science, Social Studies/Life Skills. They must also have passes in three relevant elective subjects. The aggregate score for the core and elective subjects must not exceed 24 (A to D).
C). G.C.E Ordinary and Advanced Level Certificate Holders
Credit Passes in at least Five (5) Subjects (including English Language, Mathematics and a Science Subject) in West Africa Examination Council (WAEC) G.C.E. ‘O’ Level or School Certificate Examinations, and three (3) Passes at the G.C.E Advanced Level. Two ‘A’ Level passes at grade ‘C’ or better will also be accepted. A pass in General Paper must also be obtained.
D). GBCE Certificate Holders
Credit Passes (A – D) in Six (6) subjects comprising three core subjects including English Language and Mathematics plus three (3) relevant elective Subjects.
E). Mature Students (25 years or over)
Applicants must pass ATU’s Mature Students’ Entrance Examinations and will be admitted to Level 100.
The aim is to provide the students with specialized knowledge and skills in logistics and transport management to meet the basic need of developing professional logistics and transport practitioners to international standards, but set in the Ghanaian context. It also aims at using practical case studies, field trips and industrial visits to develop practical decisionmaking skills to enhance the learning process. It also aims to ensure that students have a sound understanding of the key issues affecting the planning, management and financing of transportas well as logistics in developed and developing countries.
These skills may include simulation, modelling, forecasting, problem-solving, entrepreneurial and negotiation skills in moving loads, delivery speed, service quality, operations cost, the usage of facilities and energy saving.
The objectives of this programme are to:
Jobs within logistics and supply chains can include logistics and distribution managers, transport managers, fleet managers, purchasing managers or warehouse managers.
Graduates can pursue careers in:
Employers include the ministries especially, Health. Education, Agriculture and also third-party logistics companies, organizations that sell directly to consumers (retailers and supermarkets), Transportation companies like VVIP, State Transport Company (STC) Limited, Marine companies, Aviation, Shipping Companies (Clearing agencies etc) Freight and logistics consultancies.
The HND programme is a three-year duration programme ran by the department leading to the award of a Higher National Diploma certificate, awarded by the National Board for Professional and Technician Examinations (NABPTEX). The objectives of this programme are:
The BTech Marketing programme is a two-year post-Higher National Diploma (HND) Programme that will run over a period of four sixteen-week semesters and thirty weeks of vacation. There will be a supervised Work Place Learning (Industrial Attachment) for twenty-four weeks at the end of the third semester. Students will be awarded marks for the attachment as contained in the University’s Industrial Attachment Policy approved by the Academic Board.
The BTech Marketing is geared towards equipping students with both practical training and theoretical knowledge with a focus on building up a solid portfolio of work and experience. Students would be introduced to all the fields of Marketing. Students would also be expected to combine research, planning and management with creativity to develop the best possible campaigns for their clients and develop a sound grasp of general business principles and marketing practices while exploring the modern technology and tools that can be used to market more effectively. They will be introduced to buyer behaviour and some fundamental business concepts such as accounting, finance and business law.
The programme would look at the different strategies companies use to promote their products, the modern methods of marketing brought on by the internet and other technological innovations, how branding works and the ethical side to marketing.
A Technical University of global excellence in competency based and practice-oriented training, applied research and technology transfer.
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