Marketing Department

Overview of the Department

The Marketing Department is home to a faculty with a wealth of experience and talents in a wide range of subjects in the business discipline. The Department is an inventive unit whose fulcrum continually revolves around the creation of outstanding marketing personnel who are well-equipped with the ability to serve modern industry; both manufacturing and service sectors.

In addition to topnotch tuition, our marketing course work prepares students to become effective professional leaders in their chosen fields after completion.

The Department runs a Bachelor of Technology (BTech) programme in Marketing and Higher National Diploma (HND) programme in Marketing for both Morning and Evening Sessions.

Programme Structure of the Department

HND MARKETING

Year 1 Semester I

No Course Code Course Credit Hours Remarks
1 COS 101 COMMUNICATION SKILLS I 2 C
2 AFS 111 AFRICAN STUDIES 2 C
3 CLT 101 COMPUTER LITERACY I 2 C
4 MAS 153 QUANTITATIVE STUDIES I 2 C
5 MKT 101 FUNDAMENTALS OF MARKETING I 3 C
6 MKT 103 CUSTOMER COMMUNICATION I 3 C
7 MKT 107 ECONOMICS I 3 C
8 MKT 105 MARKETING ENVIRONMENT I 3 C
Total 20

 

Year I Semester II

No Course Code Course Credit Hours Remarks
1 MKT 106 MARKETING ENVIRONMENT II 3 C
2 MKT 108 ECONOMICS II 3 C
3 MKT 104 CUSTOMER COMMUNICATION II 3 C
4 MKT 102 FUNDAMENTALS OF MARKETING II 3 C
5 MAS 154 QUANTITATIVE STUDIES II 2 C
6 CLT 102 COMPUTER LITERACY II 2 C
7 COS 102 COMMUNICATION SKILLS II 2 C
Total 18

 

 Year 2 Semester I

No Course Code Course Credit Hours Remarks
1 LAW 205 BUSINESS LAW I 2 C
2 MKT 201 EFFECTIVE MANAGEMENT FOR MARKETING I 3 C
3 MKT 203 MARKETING CUSTOMER INTERFACE I 3 C
4 MKT 207 FINANCIAL ACCOUNTING I 2 C
5 MKT 209 BEHAVIOURAL ASPECT OF MARKETING I 3 C
6 MKT 213 MIS FOR MARKETING I 3 C
7 MKT 211 MARKETING OPERATIONS I 3 C
8 ACT 251 RESEARCH METHODOLOGY I 3 C
Total 22

 

Year 2 Semester II

No Course Code Course Credit Hours Remarks
1 STA 252 RESEARCH METHODOLOGY II 2 C
2 MKT 212 MARKETING OPERATION II 3 C
3 MKT 214 MIS FOR MARKETING II 3 C
4 MKT 210 BEHAVIOURAL ASPECT OF MARKETING II 3 C
5 MKT 208 FINANCIAL ACCOUNTING II 2 C
6 MKT 204 MARKETING CUSTOMER INTERFACE II 3 C
7 MKT 202 EFFECTIVE MANAGEMENT FOR MARKETING II 3 C
8 LAW 206 BUSINESS LAW II 2 C
Total 21

 

 Year 3 Semester I

No Course Code Course Credit Hours Remarks
1 MKT 301 MARKETING PLANNING AND CONTROL I 3 C
2 MKT 303 MARKETING MANAGEMENT I 3 C
3 MKT 309 MARKETING COMMUNICATIONS I 3 C
4 MKT 305 INTERNATIONAL MARKETING I 3 C
5 MKT 307 PROJECT MANAGEMENT I 3 C
6 MKT 311 SELLING AND SALES MANAGEMENT 3 C
7 MKT 313 ENTREPRENEURSHIP I 2 C
Total 20

 

Year 3 Semester II

No Course Code Course Credit Hours Remarks
1 MKT 314 ENTREPRENEURSHIP II 2 C
2 MKT 350 PROJECT WORK 3 C
3 MKT 308 PROJECT MANAGEMENT II 3 C
4 MKT 306 INTERNATIONAL MARKETING II 3 C
5 MKT 310 MARKETING COMMUNICATIONS II 3 C
6 MKT 304 MARKETING MANAGEMENT II 3 C
7 MKT 302 MARKETING PLANNING AND CONTROL II 3 C
Total 20

 

BTECH MARKETING 

E = Elective                                                  C = Core 

Year 1 Semester I

No Course Code Course Credit Hours Remarks
1 BTM 401 CONSUMER BEHAVIOUR 3 C
2 BTM 403 ADVERTISING 3 E
3 BTM 405 INNOVATION & PRODUCT DEVELOPMENT 3 C
4 BTM 407 BUSINESS RESEARCH METHODS 3 C
5 BTM 409 BUSINESS & PROFESSIONAL ETHICS 3 C
6 BTM 411 CRITICAL THINKING 2 C
7 BTM 413 LEADERSHIP 3 C
8 BTM 415 SERVICE MARKETING 3 E
Total 23

 

Year I Semester II

No Course Code Course Credit Hours Remarks
1 BTM 402 INTERNATIONAL BUSINESS MARKETING   3 C
2 BTM 404 RETAIL MARKETING 3 E
3 BTM 406 PUBLIC RELATIONS 3 E
4 BTM 408 MARKETING RESEARCH 3 C
5 BTM 410 BUSINESS POLICY AND STRATEGY 3 C
6 BTM 412 ORGANISATIONAL BEHAVIOUR 3 C
7 BTM 414 E-MARKETING 3 C
Total 21 C

 

 Year 2 Semester I

No Course Code Course Credit Hours Remarks
1 BTM 417 FINANCIAL MANAGEMENT 3 C
2 BTM 419 STRATEGIC MARKETING MANAGEMENT 3 C
3 BTM 421 PROJECT MANAGEMENT FOR MARKETING 3 C
4 BTM 423 MOBILE MARKETING 3 C
5 BTM 425 ENTREPRENEURSHIP AND NEW VENTURE CREATION 3 C
6 BTM 427 CORPORATE REPUTATION MANAGEMENT 3 E
7 BTM 429 RESEARCH METHODS 2 C
8 BTM 431 MANAGERIAL ECONOMICS 3 C
9 BTM 433 BRANDING AND BRANDS MANAGEMENT 3 E
Total 26

 

Year 2 Semester II

No Course Code Course Title  Credit Hours 
1. BTM 416 WORKPLACE LEARNING (INDUSTRIAL ATTACHMENT 12
2. BTM 418 PROJECT WORK 6