Dr. Shani Bashiru

Dr. Shani Bashiru

Dean, Faculty of Business

Dr. Shani Bashiru is a certified Chartered Marketer and a Senior Lecturer at Accra Technical University. His subject area of taught spans from international Marketing,  Marketing Research and Image Analysis, Marketing Communications and Media Planning at  MBA level and  Marketing Planning at Undergraduate level.

He has teaching experience both home and abroad in the likes of Graduate School of Management Accra, from 2001 – 2003   and Desborough School, Maidenhead- England, from 2004-2005.  His expertise goes beyond the classroom to consultancy engagements and capacity building in areas such as client care, Report writing, Strategies in Revenue Mobilization, Contact Management and Project Management. Among the associations, both national and international that he is a member include Chartered Institute of Marketing (CIM)-UK, Chartered Institute of Marketing- Ghana (CIMG) and Freelance Writers Association- UK.

He has also been involved in University administrative works and a member of Boards and Committees. He is the Chairman of Ghana Muslims Student Association, ATU chapter Endowment Fund. He is also a member of the Committee for BTECH Marketing Department and a Departmental Academic Counsellor.

Dr.  Bashiru holds a PhD in Philosophy Management from the University of Nicaragua. Additionally, he has a B.A in Commerce from the University of Cape Coast and an M.A  in Marketing from the Birmingham City University.

He was appointed Head of Marketing Department in November 2018.

NOTABLE PUBLICATIONS 

1. Bashiru, S., & Emmanuel, O. (2017). Referee bias and its impact on low fans attendance at stadiums: Standpoints from Ghana. International Journal of Physical Education, Sports and Health, 4 (5), 140-147.

2. Bashiru, S. (2017). Does Quest for Entertainment and Socialization attract football fans to stadiums? Insights from Ghana. International Journal of Innovative Research and Development, 6 (8), 43- 52.

3. Bashiru S, Winful, C., W., & Mahama, F. (2017). When Refereeing turns ugly: Investigating fans response to the spectre of Bias Officiating in Ghana Football. International Journal of Innovative Research and Development, 6 (9), 52- 60.

4. Bashiru, S. (2015). Determining factors that pull crowds to stadiums during football matches in Ghana, International Journal of Health, Physical Education and Computer Science in Sports, 20 (1), 49-59.

5. Bashiru, S. (2015). Live Broadcast of football matches on television- a booster or blip to fans attendance, International Journal of Law, Education, Social and Sports Studies, 2 (4), 26-33.

6. Bashiru, S. (2015). Determinants of football fans stadium attendance- Perspectives from Ghana, International Journal of Computer Application and Management, 5 (11), 79-85.

7. Bashiru, S (2015). Cost of attendance and team affiliation- drivers or drawbacks to fans attendance to stadiums, International Journal of Law, Education, Social and Sports Studies, 2(4), 49-59.

8. Bunyaminu, A., & Bashiru, S (2014): Corporate Failure Prediction: A Fresh Technique for Dealing Effectively With Normality Based on Quantitative and Qualitative Approach: International Journal of Financial Economics, 2 (1) 1-12.

9. Bashiru, S., & Bunyaminu, A (2013). A critical analysis on Advertising Banks Products and Services in Ghana: International Journal of Marketing Studies, 5(3), 117-132.

10. Bunyaminu, A & Bashiru, S. (2013). Assessing the Impact of Effective Institutional Capacity on Advocacy for Microfinance Firms – A Case Study of Northern Ghana: International Business Research, 6(4).;101-113.

11. Abdul-Baaki Y., K., Bunyaminu, A., & Bashiru, S. (2013). Assessing Rural Banks Effectiveness in Ghana, International Business Research; 6, (3), 140-153.