Marketing – ACCRA TECHNICAL UNIVERSITY

Marketing Department

Overview of the Department

The Marketing Department is home to a faculty with a wealth of experience and talents in a wide range of subjects in the business discipline. The Department is an inventive unit whose fulcrum continually revolves around the creation of outstanding marketing personnel who are well-equipped with the ability to serve modern industry; both manufacturing and service sectors.

In addition to topnotch tuition, our marketing course work prepares students to become effective professional leaders in their chosen fields after completion.

The Department runs a Bachelor of Technology (BTech) programme in Marketing and Higher National Diploma (HND) programme in Marketing for both Morning and Evening Sessions.

Programme Structure of the Department

HND MARKETING

Year 1 Semester I

No	Course Code	Course	Credit Hours	Remarks
1	COS 101	COMMUNICATION SKILLS I	2	C
2	AFS 111	AFRICAN STUDIES	2	C
3	CLT 101	COMPUTER LITERACY I	2	C
4	MAS 153	QUANTITATIVE STUDIES I	2	C
5	MKT 101	FUNDAMENTALS OF MARKETING I	3	C
6	MKT 103	CUSTOMER COMMUNICATION I	3	C
7	MKT 107	ECONOMICS I	3	C
8	MKT 105	MARKETING ENVIRONMENT I	3	C
		Total	20

Year I Semester II

No	Course Code	Course	Credit Hours	Remarks
1	MKT 106	MARKETING ENVIRONMENT II	3	C
2	MKT 108	ECONOMICS II	3	C
3	MKT 104	CUSTOMER COMMUNICATION II	3	C
4	MKT 102	FUNDAMENTALS OF MARKETING II	3	C
5	MAS 154	QUANTITATIVE STUDIES II	2	C
6	CLT 102	COMPUTER LITERACY II	2	C
7	COS 102	COMMUNICATION SKILLS II	2	C
		Total	18

Year 2 Semester I

No	Course Code	Course	Credit Hours	Remarks
1	LAW 205	BUSINESS LAW I	2	C
2	MKT 201	EFFECTIVE MANAGEMENT FOR MARKETING I	3	C
3	MKT 203	MARKETING CUSTOMER INTERFACE I	3	C
4	MKT 207	FINANCIAL ACCOUNTING I	2	C
5	MKT 209	BEHAVIOURAL ASPECT OF MARKETING I	3	C
6	MKT 213	MIS FOR MARKETING I	3	C
7	MKT 211	MARKETING OPERATIONS I	3	C
8	ACT 251	RESEARCH METHODOLOGY I	3	C
		Total	22

Year 2 Semester II

No	Course Code	Course	Credit Hours	Remarks
1	STA 252	RESEARCH METHODOLOGY II	2	C
2	MKT 212	MARKETING OPERATION II	3	C
3	MKT 214	MIS FOR MARKETING II	3	C
4	MKT 210	BEHAVIOURAL ASPECT OF MARKETING II	3	C
5	MKT 208	FINANCIAL ACCOUNTING II	2	C
6	MKT 204	MARKETING CUSTOMER INTERFACE II	3	C
7	MKT 202	EFFECTIVE MANAGEMENT FOR MARKETING II	3	C
8	LAW 206	BUSINESS LAW II	2	C
		Total	21

Year 3 Semester I

No	Course Code	Course	Credit Hours	Remarks
1	MKT 301	MARKETING PLANNING AND CONTROL I	3	C
2	MKT 303	MARKETING MANAGEMENT I	3	C
3	MKT 309	MARKETING COMMUNICATIONS I	3	C
4	MKT 305	INTERNATIONAL MARKETING I	3	C
5	MKT 307	PROJECT MANAGEMENT I	3	C
6	MKT 311	SELLING AND SALES MANAGEMENT	3	C
7	MKT 313	ENTREPRENEURSHIP I	2	C
		Total	20

Year 3 Semester II

No	Course Code	Course	Credit Hours	Remarks
1	MKT 314	ENTREPRENEURSHIP II	2	C
2	MKT 350	PROJECT WORK	3	C
3	MKT 308	PROJECT MANAGEMENT II	3	C
4	MKT 306	INTERNATIONAL MARKETING II	3	C
5	MKT 310	MARKETING COMMUNICATIONS II	3	C
6	MKT 304	MARKETING MANAGEMENT II	3	C
7	MKT 302	MARKETING PLANNING AND CONTROL II	3	C
		Total	20

BTECH MARKETING

E = Elective C = Core

Year 1 Semester I

No	Course Code	Course	Credit Hours	Remarks
1	BTM 401	CONSUMER BEHAVIOUR	3	C
2	BTM 403	ADVERTISING	3	E
3	BTM 405	INNOVATION & PRODUCT DEVELOPMENT	3	C
4	BTM 407	BUSINESS RESEARCH METHODS	3	C
5	BTM 409	BUSINESS & PROFESSIONAL ETHICS	3	C
6	BTM 411	CRITICAL THINKING	2	C
7	BTM 413	LEADERSHIP	3	C
8	BTM 415	SERVICE MARKETING	3	E
		Total	23

Year I Semester II

No	Course Code	Course	Credit Hours	Remarks
1	BTM 402	INTERNATIONAL BUSINESS MARKETING	3	C
2	BTM 404	RETAIL MARKETING	3	E
3	BTM 406	PUBLIC RELATIONS	3	E
4	BTM 408	MARKETING RESEARCH	3	C
5	BTM 410	BUSINESS POLICY AND STRATEGY	3	C
6	BTM 412	ORGANISATIONAL BEHAVIOUR	3	C
7	BTM 414	E-MARKETING	3	C
		Total	21	C

Year 2 Semester I

No	Course Code	Course	Credit Hours	Remarks
1	BTM 417	FINANCIAL MANAGEMENT	3	C
2	BTM 419	STRATEGIC MARKETING MANAGEMENT	3	C
3	BTM 421	PROJECT MANAGEMENT FOR MARKETING	3	C
4	BTM 423	MOBILE MARKETING	3	C
5	BTM 425	ENTREPRENEURSHIP AND NEW VENTURE CREATION	3	C
6	BTM 427	CORPORATE REPUTATION MANAGEMENT	3	E
7	BTM 429	RESEARCH METHODS	2	C
8	BTM 431	MANAGERIAL ECONOMICS	3	C
9	BTM 433	BRANDING AND BRANDS MANAGEMENT	3	E
		Total	26

Year 2 Semester II

No	Course Code	Course Title	Credit Hours
1.	BTM 416	WORKPLACE LEARNING (INDUSTRIAL ATTACHMENT	12
2.	BTM 418	PROJECT WORK	6