ACCRA

TECHNICAL

UNIVERSITY

Integrity, Creativity, & Excellence

Integrity, Creativity, & Excellence

Department of Marketing

Overview of the Department

The Marketing Department is home to a faculty with a wealth of experience and talents in a wide range of subjects in the business discipline. The Department is an inventive unit whose fulcrum continually revolves around the creation of outstanding marketing personnel who are well-equipped with the ability to serve modern industry; both manufacturing and service sectors.

In addition to topnotch tuition, our marketing course work prepares students to become effective professional leaders in their chosen fields after completion.

The Department runs a Bachelor of Technology (BTech) programme in Marketing and Higher National Diploma (HND) programme in Marketing for both Morning and Evening Sessions.

Programme Structure of the Department
HND MARKETING

Year 1 Semester I

NoCourse CodeCourseCredit HoursRemarks
1COS 101COMMUNICATION SKILLS I2C
2AFS 111AFRICAN STUDIES2C
3CLT 101COMPUTER LITERACY I2C
4MAS 153QUANTITATIVE STUDIES I2C
5MKT 101FUNDAMENTALS OF MARKETING I3C
6MKT 103CUSTOMER COMMUNICATION I3C
7MKT 107ECONOMICS I3C
8MKT 105MARKETING ENVIRONMENT I3C
  Total20 

 

Year I Semester II

NoCourse CodeCourseCredit HoursRemarks
1MKT 106MARKETING ENVIRONMENT II3C
2MKT 108ECONOMICS II3C
3MKT 104CUSTOMER COMMUNICATION II3C
4MKT 102FUNDAMENTALS OF MARKETING II3C
5MAS 154QUANTITATIVE STUDIES II2C
6CLT 102COMPUTER LITERACY II2C
7COS 102COMMUNICATION SKILLS II2C
  Total18 

 

 Year 2 Semester I

NoCourse CodeCourseCredit HoursRemarks
1LAW 205BUSINESS LAW I2C
2MKT 201EFFECTIVE MANAGEMENT FOR MARKETING I3C
3MKT 203MARKETING CUSTOMER INTERFACE I3C
4MKT 207FINANCIAL ACCOUNTING I2C
5MKT 209BEHAVIOURAL ASPECT OF MARKETING I3C
6MKT 213MIS FOR MARKETING I3C
7MKT 211MARKETING OPERATIONS I3C
8ACT 251RESEARCH METHODOLOGY I3C
  Total22 

 

Year 2 Semester II

NoCourse CodeCourseCredit HoursRemarks
1STA 252RESEARCH METHODOLOGY II2C
2MKT 212MARKETING OPERATION II3C
3MKT 214MIS FOR MARKETING II3C
4MKT 210BEHAVIOURAL ASPECT OF MARKETING II3C
5MKT 208FINANCIAL ACCOUNTING II2C
6MKT 204MARKETING CUSTOMER INTERFACE II3C
7MKT 202EFFECTIVE MANAGEMENT FOR MARKETING II3C
8LAW 206BUSINESS LAW II2C
  Total21 

 

 Year 3 Semester I

NoCourse CodeCourseCredit HoursRemarks
1MKT 301MARKETING PLANNING AND CONTROL I3C
2MKT 303MARKETING MANAGEMENT I3C
3MKT 309MARKETING COMMUNICATIONS I3C
4MKT 305INTERNATIONAL MARKETING I3C
5MKT 307PROJECT MANAGEMENT I3C
6MKT 311SELLING AND SALES MANAGEMENT3C
7MKT 313ENTREPRENEURSHIP I2C
  Total20 

 

Year 3 Semester II

NoCourse CodeCourseCredit HoursRemarks
1MKT 314ENTREPRENEURSHIP II2C
2MKT 350PROJECT WORK3C
3MKT 308PROJECT MANAGEMENT II3C
4MKT 306INTERNATIONAL MARKETING II3C
5MKT 310MARKETING COMMUNICATIONS II3C
6MKT 304MARKETING MANAGEMENT II3C
7MKT 302MARKETING PLANNING AND CONTROL II3C
  Total20 

 

BTECH MARKETING 

E = Elective                                                  C = Core 

Year 1 Semester I

NoCourse CodeCourseCredit HoursRemarks
1BTM 401CONSUMER BEHAVIOUR3C
2BTM 403ADVERTISING3E
3BTM 405INNOVATION & PRODUCT DEVELOPMENT3C
4BTM 407BUSINESS RESEARCH METHODS3C
5BTM 409BUSINESS & PROFESSIONAL ETHICS3C
6BTM 411CRITICAL THINKING2C
7BTM 413LEADERSHIP3C
8BTM 415SERVICE MARKETING3E
  Total23 

 

Year I Semester II

NoCourse CodeCourseCredit HoursRemarks
1BTM 402INTERNATIONAL BUSINESS MARKETING  3C
2BTM 404RETAIL MARKETING3E
3BTM 406PUBLIC RELATIONS3E
4BTM 408MARKETING RESEARCH3C
5BTM 410BUSINESS POLICY AND STRATEGY3C
6BTM 412ORGANISATIONAL BEHAVIOUR3C
7BTM 414E-MARKETING3C
  Total21C
     

 Year 2 Semester I

NoCourse CodeCourseCredit HoursRemarks
1BTM 417FINANCIAL MANAGEMENT3C
2BTM 419STRATEGIC MARKETING MANAGEMENT3C
3BTM 421PROJECT MANAGEMENT FOR MARKETING3C
4BTM 423MOBILE MARKETING3C
5BTM 425ENTREPRENEURSHIP AND NEW VENTURE CREATION3C
6BTM 427CORPORATE REPUTATION MANAGEMENT3E
7BTM 429RESEARCH METHODS2C
8BTM 431MANAGERIAL ECONOMICS3C
9BTM 433BRANDING AND BRANDS MANAGEMENT3E
  Total26 

 

Year 2 Semester II

NoCourse CodeCourse Title Credit Hours 
1.BTM 416WORKPLACE LEARNING (INDUSTRIAL ATTACHMENT12
2.BTM 418PROJECT WORK6

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