Participants of the Africa Health Research and Innovation Project have undergone a one-day intensive training on Go-to-Market (GTM) strategy, aimed at equipping them with essential knowledge and skills to successfully launch and scale their innovations. The session, held as part of preparations for an upcoming roadshow, was facilitated by Mr. Eugene Eluerkeh from Design Thinking Ghana Hub.

A GTM strategy is a comprehensive plan that outlines how a company will introduce its product or service to the market. It involves identifying the target audience, defining the value proposition, determining distribution channels, setting pricing models, and executing marketing tactics. A well-structured GTM strategy plays a critical role in ensuring a successful product launch and seamless market adoption.

In addition to the GTM strategy, the training also covered pitching innovation, which involves effectively presenting new ideas, products, or services to potential investors, customers, or stakeholders to secure funding, support, or market adoption. The session provided participants with practical insights on how to craft compelling pitches that capture attention and drive investment opportunities.

Approximately 41 participants participated in the training, engaging in interactive discussions and hands-on exercises designed to sharpen their business acumen and innovation commercialisation strategies. The training serves as a crucial step in their journey towards showcasing their innovations at the upcoming roadshow, where they will have the opportunity to demonstrate the impact of their solutions on the healthcare sector.

The Africa Health Research and Innovation Project remains committed to fostering innovation and entrepreneurship in the health sector, empowering researchers and entrepreneurs with the knowledge and resources needed to turn groundbreaking ideas into impactful solutions.